About The Author
Luca Buffa specialised his studies in Tourism Marketing. After more than ten years’ of international experience, he started lecturing Digital Marketing in higher education hospitality institutes. Additionally, Luca helps schools to implement digital marketing into their programs.
Luca Buffa
Lecturer, Author
“The contents are clear, it's easy to fix them in mind”
Natalia Cipriani
Full of Illustrations
Color pictures, taxonomies and textboxes, explaining the concepts every two pages. The illustrations appear in the same couple of pages so you can see the content and the explanation in a glance.
